It is always time to play. That’s the motto of software developer New Game Town, and the developer’s inclusion as one of the first HTML5 game developers to have games available in the Amazon store helps it live by its creed.

Social game developer New Game Town, known as NGT, has recently released two of its most popular HTML5 games, “True Night” and “Cage Fighter,” in the Amazon Appstore. “True Night” is a vampire role-playing game, and “Cage Fighter” is about the competitive fighting world.

The games are now available as a Kindle Fire app and through the Amazon Appstore for Android (News – Alert). This gives players a one-click access to the games. It also allows gamers to easily purchase in-game weapons and gear just like they would with a native app.


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“We are thrilled to be part of this great selection of applications,” said Jeremy Wang, CTO of New Game Town. “Being part of the Amazon Appstore means that our social games will be readily available to players in nearly 200 countries.”

He added, “The Appstore works well with free-to-play payments for in-game power-ups and accelerators that exist in NGT games.”

“True Night” takes the popularity of the vampire scenario and builds out a world where players get to live as newly-converted vampires. Players must survive and then thrive in a foreign world after starting the game as new vampires.

The game features a rich story line that evolves as players progress, according to the company, and players work together in clans and compete against each other on quests, to fight elders, and to acquire prestige, power and wealth.

“Cage Fighter,” on the other hand, is all about learning the ropes of the cage fighting business. It is a game of strategy and skill where players enter the world of competitive fighting and train to become the ultimate fighter by learning skills and acquiring powerful gear. Fighters must quickly learn the business of the Cage to succeed, according to the company.

“There are great opportunities for monetization within games like this, and the potential for brands to get in on the action with in-game product placement,” noted Justin Siegel (News – Alert) last year, CEO of MocoSpace, the place where “True Night” was first launched.

“True Night” quickly became one of MocoSpace’s top games after its launch in March 2012.

It will be interesting to see how the game does on the Amazon store.