As the weather cools with the transition into autumn, so too did activity in the HTML5 space. Even still, there was a fair amount of noteworthy headlines this week.

For example, news got out that Google Web Designer is nearing release. This HTML5/CSS3 Web development tool is meant to be a way for advertisers to better engage multi-screen users through the creation of cutting-edge, cross-platform advertising campaigns. If Google’s (News – Alert) right and 90 percent of multiple device owners tend to switch between screens to complete tasks, then Web Designer could prove an invaluable tool indeed.

Next, eFlip branched out from its usual PC audience with the latest version of its eFlip standard software, which offers support for HTML5. As such, digital publishers can now use eFlip standard to provide page-flipping e-books in a format that’s friendly to all devices, particularly mobile devices. Additionally, HTML5 allows users to add links, sound, icons, templates, scenes and more to their publications.

There was also some HTML5 mobile commerce news this week as checkout platform provider Zooz unveiled a new payment platform based on HTML5. According to the company, not only does an HTML5-based platform offer mobile users access, it is also more stable and dependable. Best of all, Zooz is able to provide a more unified, user-friendly experience across multiple platforms.

Lastly, Telerik released an update for Icenium, its cloud-based mobile app solution, giving it direct integration with Visual Studio. This allows .NET (News – Alert) developers to take advantage of Icenium mobile development tools from within Visual Studio, making it easier to develop cross-platform apps for Android and iOS. In other words, cross-platform development is made more comfortable as .NET developers can continue using the familiarity of the Visual Studio IDE.

That about does it for this week, but there’s plenty more HTML5 news to be found on the HTML5 Report’s front page.