Interlude, a digital media company, stated that its newly released Treehouse Authoring Suite is a self-service HTML5 app that lets online storytellers to seamlessly design and publish their own interactive videos, free of cost.

Interlude asserted that it also launched a newly refurbished website loaded with advanced features to facilitate users to unleash their creativity in making personalized interactive videos. The specialty of these interactive videos is that they pave way for a new era of multi-linear storytelling and let viewers to decide what happens next. Because viewers can personalize their experience, these interactive videos deliver dramatically higher levels of engagement and sharing rates compared with traditional linear videos.

Yoni Bloch, co-founder and chief executive officer at Interlude commented, “Treehouse ushers in a new era of video storytelling fully leveraging the interactivity inherent in digital platforms. We designed Treehouse to enable individuals, brands and enterprises to fully exercise their creativity without the technological restraints that often limit the execution of an artistic vision. With this new access to our technology platform, we are excited to see how Treehouse users push the boundaries of creativity to deliver a 21st century video experience.”

According to Interlude, Treehouse features intuitive interfaces, industry standard tools and common workflows making it simple to use and is also highly flexible and customizable. The tool lets users to create high quality high definition videos for a range of platforms including the iOS and lets them distribute those videos over a range of social media sites including Facebook (News – Alert). The drag-and-drop feature enables users to oversee the entire creative process, from concept to execution to publishing.

Personal users can avail the Treehouse platform for free while commercial users and enterprises can access it for a fee.