DreamFactory Software is a developer of open source software that provides backend-as-a-service t native mobile and HTML5 apps in cloud-based environments. It’s also a Platinum Sponsor of the DevCon5 developer conference, which takes place in Los Angeles next week. As such, it makes a lot of sense that the company will be preview the latest update to the DreamFactory Services Platform (DSP) at the event.

DSP offers developers a standards-based REST interface that supports JSON and XML documents, enabling them to connect HTML5 and native apps to an array of Web services, including SQL data, BLOB storage, user management, app hosting and external integration. The latest update to the platform promises to add the latest REST APIs for reduced mobile enterprise app development and deployment times.

So far, DSP has been downloaded over 10,000 times since its launch earlier this year. Its popularity stems from the fact that it allows developers, particularly those that focus on front-end development, to better focus on design and user experience, cutting down on tedious back-end integration work.

"Thousands of front-end developers have downloaded the DreamFactory Services Platform because it enables a single engineer to build a mobile enterprise application without any server-side software development," said Bill Appleton, co-founder and CEO of DreamFactory, in a statement. "We include Framework Wizards designed specifically for developers who use AngularJS, jQuery and Sencha Touch, so they can quickly get productive with the DreamFactory Services Platform and take advantage of this efficient and modern development architecture."

At DevCon5, Appleton will discuss the architectural advantages of cloud service platforms for enterprise mobile application development. He will also demonstrate how to install DSP on popular cloud computers — including Amazon Web Services (News – Alert), Microsoft Azure and Rackspace — as well as showing hot REST APIs can be used to access powerful external services, such as S3, Salesforce, DynamoDB and MongoDB.