January 09, 2014

SBTech Brings Mobile and Live Betting to Mexico

Since we've had currency we've had betting, and there's really no stopping it. With the dawn of computer technology, online betting was also born. Now, with smartphones and tablets in our hands, we are seeing both young casinos and veterans in the industry hard at work to develop applications that run on these platforms.

One such company, SBTech, is making next-generation applications that provide sports betting solutions. Its next generation premium mobile casino has allowed bookmakers to showcase their own branded versions of the software and run their own betting operations. Their mobile application, developed on HTML5, introduces seamless interaction through a single login that gives users access to a plethora of popular casino games powered by Microgaming and other providers.

Now, SBTech has gotten a new bookmaker on board, this time from Mexico. Operadora General de Entretenimiento SA de CV, a company that operates, has seen the potential of using the software that SBTech provides and formed a partnership with the betting software provider. As part of this new partnership, SBTech will provide Ganabet with its casino and live game platform in its HTML5 package. The platform will also accept payments from Mexican venues.

SBTech CEO, Itai Zak, said, “This deal marks an important step for SBTech into the Mexican market. We are delighted to have, which is one of the leading bookmakers in Mexico, as our exclusive partner.”

Cris Matus from Ganabet also had something to say: “As a veteran bookmaker we know exactly what it takes to run a successful sportsbook betting operation at the regulated Mexican market and SBTech's solution is one of the best solutions of the industry today.”

Edited by Cassandra Tucker


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