When it comes to mobile backend-as-a-service (MBaaS), many users look to Kinvey products to help support quite a few different mobile web development processes. For those who develop for the mobile web, Kinvey has some exciting new developments coming to the field, including a set of comprehensive libraries on several fronts to help improve development regardless of the device for which said development is targeted.

The new comprehensive libraries from Kinvey include several JavaScript frameworks like Angular.js, Backbone.js, and Ember.js as well as some major enhancements to both Appcelerator Titanium and PhoneGap. This represents what's being called a first for the industry, with Kinvey delivering some impressive support for JavaScript libraries, packing in a ton of extra features for development on that front. This includes such highly sought-after features as data encryption, user and network management systems, and both online and offline caching.

With Kinvey's new systems in place, enterprise developers can in turn put more time and effort into augmenting a user experience or the overall design of the application rather than focusing on the various idiosyncrasies of different platforms. As described by remarks from Kinvey CEO Sravish Sridhar, “Enterprise developers are looking for the fastest and easiest on-ramp to delivering engaging mobile, tablet and responsive web experiences. Existing solutions like Mobile Enterprise Application Platforms (MEAPs) lock developers into using the Web framework provided by the vendor. Instead, our goal is to give enterprises the flexibility and choice to deliver apps using any Web or hybrid development framework that meets their needs and skills set.”

Basically, Kinvey is looking to make it easier on developers to do the job at hand. That's the kind of thing that should prove welcome to most any developer, and help get more and more valuable applications into the field. This in turn should have a positive impact on businesses, especially as more and more mobile apps find a way into general day-to-day operations. Plus, having the kind of extra features that Kinvey can bring into play can offer further value for the users; even just things like data encryption can help protect valuable data, the kind of thing that can keep a business out of some serious PR troubles when unauthorized users come looking for free and unsecured data. But Kinvey's systems can also yield value on the social media front, where many do a lot of promotional efforts these days tracing back to the “go where the users are” philosophy.

There's a lot of value in Kinvey's improved slate of app development tools, and astute app developers should be able to find plenty of extra power involved in putting said tools to work. Naturally, it will require a bit more investigation on every developer's part to make sure the Kinvey tools are right for that particular operation, but for those who can find value in Kinvey, there should prove to be plenty of value realized from such tools' use.