TMCNet:  iContact Integrated E-mail Marketing Converts Leads Into Customers

[August 31, 2011]

iContact Integrated E-mail Marketing Converts Leads Into Customers

SAN FRANCISCO, Aug. 31, 2011 /PRNewswire via COMTEX/ — Salesforce.com Dreamforce Conference — iContact Corp., a leading e-mail marketing and social media marketing company, today announced continued momentum for iContact for Salesforce, including the addition of more than 500 salesforce.com customers since its launch in September 2010. iContact for Salesforce is a fully integrated e-mail marketing solution available on the salesforce.com AppExchange. Users can seamlessly create, send and track relevant and targeted e-mails to their customers within Salesforce products. Built using Force.com, salesforce.com's social enterprise platform for employee apps, iContact for Salesforce is available for deployment on the AppExchange at https://www.salesforce.com/appexchange/.

(Logo: https://photos.prnewswire.com/prnh/20110413/CL82281LOGO-b ) The Dreamforce conference will be held Aug. 30 – Sept. 2, 2011 at the Moscone Center in San Francisco. iContact will be in booth 1220 in the Dreamforce Expo.

"In just one year, we've seen strong global adoption of iContact for Salesforce, which marries powerful email marketing with salesforce.com's CRM products," said Ryan Allis, CEO, iContact. "We're excited to return to Dreamforce as we strengthen our partnership with salesforce.com to deliver solutions that empower users to engage, convert and retain their customers, leads and contacts." Leading brands across 25 countries including Elkay®, Model Metrics, Arthur J. Gallagher, BCorp, Biltmore Farms, CND, EchoSign, Geoeye, Glocap, Marketing Lucidity and Saddle Creek have successfully grown their business using iContact for Salesforce.

"I've used a lot of e-mail applications, and iContact has hands-down the best integration and more native Salesforce functionality than any of the others I've used," said Dave Dahlberg, CMO, Model Metrics. "Plus their customer service is amazing and they're always willing to help solve my challenges." Listed as one of the top 20 most-popular paid applications on the AppExchange, iContact was recently honored by salesforce.com customers with an AppExchange Best of '10 Award in the Mass E-mail category. This category recognizes applications that deliver large e-mail campaigns and post-launch reporting. The "Best of" customer choice award recognizes AppExchange partners with excellent user reviews and is awarded based on user-contributed reviews. With 61 AppExchange reviews, iContact maintains a 4.7 out of 5 overall rating from salesforce.com customers.

"iContact for Salesforce makes creating and managing e-mail campaigns a breeze," said Jens Bolleyer, channel marketing manager, Elkay. "It provides real-time feedback on the campaign status and allows for targeted follow-ups. iContact also allows us to address data quality issues, improving our results with every campaign. We experience great customer service and attention to detail by iContact's support team, if needed, but the application is so easy to use there is no excuse to not utilize email marketing." At Dreamforce, iContact's Allis and Jeff Revoy, chief product and marketing officer, will deliver a session titled, "Put the Sizzle in Your E-mail Marketing Program: How Social Media Can Light a Spark and Engage While Growing Your Subscriber Base," 1:15 – 2:15 p.m. PT, Thursday, September 1. Many know email and social media, but very few marketers are creating a truly engaging experience with a cohesive strategy across both channels. In this session, Allis and Revoy will discuss ways for marketers to engage their audience using email marketing and social media marketing. From the world of social publishing to the opportunistic cross-channel promotion, there are many ways to light a spark in prospects and customers.

To learn more about iContact for Salesforce, please register for a webinar here. For more information about iContact, visit www.icontact.com, on Twitter @iContact, at iContact LinkedIn Group and on our Facebook Fan page.

Dreamforce 2011 is the cloud computing event of the year. The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise.

About the Force.com Platform and AppExchange Force.com is the trusted social enterprise platform for building and running any employee app in the cloud. Force.com powers the Salesforce CRM apps, the more than 200,000 custom apps used by salesforce.com customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,200 ISV apps built by partners such as BMC, FinancialForce.com and Fujitsu.

Enterprise apps built on the Force.com platform can be easily distributed and marketed through the salesforce.com AppExchange https://www.salesforce.com/appexchange/.

The salesforce.com social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. The social enterprise platform includes Force.com, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and Database.com, the cloud database to integrate the social enterprise.

Salesforce, Dreamforce, Force.com, Heroku, AppExchange and others are trademarks of salesforce.com, inc.

About iContact iContact enables small to midsized businesses to effectively develop and maximize customer relationships using e-mail marketing and social media marketing. One million users worldwide have trusted the iContact solution. By offering the right features, and intuitive interface, and an unmatched level of personal support, iContact helps customers get successful results. A leading e-mail marketing solution fully integrated with Salesforce, iContact earned the 2010 AppExchange Customer Choice Award for Mass Email Solution. iContact for Salesforce provides e-mail marketing tools directly accessible within Salesforce products.

For media inquiries, contact Davida Dinerman or Michael McDonough, Schwartz Communications, at 781-684-0770, or [email protected]

SOURCE iContact Corp.

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