TMCNet:  NYC Digital Agency Merges with Utah-Based Software & Interactive Development Firm

[September 19, 2012]

NYC Digital Agency Merges with Utah-Based Software & Interactive Development Firm

NEW YORK –(Business Wire)–

New York based digital content creation company Crossborders, LLC announced today that it will merge with Rain, the award-winning Utah based software and interactive development firm. The newly combined, 75-person firm will operate under Rain’s company name, and Crossborders will become the official label for the documentary film and television segment of the entity.

The merger will combine Rain’s sophisticated custom software development capabilities with Crossborders’ full-scale video production and strategic digital branding expertise, resulting in a uniquely diversified and integrated content creation and intellectual property incubation platform. Rain – recently named Advertising Age’s Southwestern Small Agency of the Year – will now be linked with Crossborders’ highly regarded New York-based operation, at a time when New York City and the Mountain West are each rapidly emerging as new domestic technology hubs, both in terms of attracting businesses and developing some of the nation’s finest technology-oriented educational institutions.

Crossborders and Rain already have a recent history of close collaboration that has produced outstanding results. Of particular note, Crossborders partnered with Rain to launch the critically and commercially acclaimed mobile game, The Adventures of Timmy: Run Kitty Run, in October, 2011. Timmy has been downloaded more than 500,000 times worldwide. The game was the recipient of the 2012 Webby Award for “People’s Voice in Handheld Games” and a Mobile Favourite Website Award (FWA). Additionally, Timmy was nominated for a Mashable Award as “Best Mobile App of The Year”. The game has also been marketed by as a component of its Stand Up To Bullying campaign.

“We’re tremendously pleased to have the opportunity to come together with Rain and its extraordinarily talented team,” said Brian Edelman (NewsAlert), founder of Crossborders and CEO of the new Rain. “We’ve had a great working relationship for some time now. We think that the combination will fill a void by creating an agency that’s doing everything in house, that can provide a full suite of services to both clients and other agencies.We’ll have the flexibility and ability to serve Fortune 100s to the smallest, earliest-stage idea-centric ventures. We felt like there was a unique opportunity here to marry video and technology capabilities, which is becoming increasingly critical in our industry.”

Rain will be jointly based out of Crossborders’ existing Chelsea headquarters and Rain’s American Fork, Utah offices. The senior leadership of the new company will consist of Brian Edelman as chief executive officer, Andrew Howlett as chief digital officer, Nick Godfrey as chief operating officer, and Mark Stevenett as president. As a result of the merger, Crossborders will join with 40-plus software developers-as well as key production and management executives- from Rain, putting in place a 75-person team.

“We couldn’t be happier to be joining up with the creative team at Crossborders,” said Mr. Howlett. “Our shared vision is to become the leading private technology content provider. At Rain, we develop custom software that is really quite high-level and robust. We see this as a great match. We build tools. Crossborders excels in developing and implementing start to finish the strategic digital branding and social media strategy. We also see lots of synergies in putting together our software expertise with Crossborders’ video production shop. The most important thing, though – and the thing we feel the best about – is that we’ve been very deliberative in making sure this is the right partnership. We’ve been working on great projects with Crossborders for over a year and half now. We’ve had the chance to be totally sure that this is the right fit and the right time.”

“The merger of Crossborders and Rain has resulted in a newly structured company uniquely positioned as a diversified and integrated full service digital branding firm, production company, software developer and intellectual property incubator,” said Mr. Godfrey, “Both of our firms are on the cutting-edge of content creation and ideation and together, we look forward to being even further ahead of the curve. The creative energy that exists between Crossborders and Rain has already proven to create dynamic results and we’re excited to grow the relationship into the future.”

The newly structured organization will provide client services and create content across an array of integrated platforms including:

  • A complete suite of strategic digital branding, marketing and interactive services, including social media, creative and marketing strategy, campaign conception, website and application design and development, interface design CMS development, SEO/SEM/PPC, project management, QA testing, analytics assessment, experimental/guerilla and user experience.
  • Extensive mobile and web software development capabilities, including HTML5, PHP/MySQL, Javascript, Drupal, Flight MVC, IOS (iPhone (NewsAlert) and IPad), Android and Windows Mobile 7.
  • A full range of production services focused on content creation such as scripted web series, branded entertainment, feature length documentaries, marketing and promotional spots, commercials, music videos, infographic videos, hosted series, story editing, 3D modeling, visual effects, 2D/3D animation, compositing, and motion design.
  • An innovation unit, geared toward in-house intellectual property development and toward serving as an ideas incubator for clients. The primary intellectual property focus will be on the creation and development of games, custom software, SAS (NewsAlert), and mobile applications.

More information on the new Rain can be found on the company’s websites,

About Crossborders

Mr. Edelman founded Crossborders – headquartered in Chelsea – in 2003 as a documentary production company. Crossborders has subsequently grown into a diversified content creation company, specializing in the creation of innovative marketing solutions for its clients, full-scale video production and the incubation of cutting edge intellectual property oriented to mobile apps and software. Amongst other notables, Crossborders’ diverse client base includes Walmart, the Miami Dolphins, Subway, and the United States Department of State. Crossborders has also, since its inception, had a particular passion for early-stage idea incubation. Firm personnel engage in grassroots communications efforts to identify ideas and innovators early on. Firm leadership frequently speaks to college and high school students and are active on campus and with youth organizations.

About Rain

Rain is a software and interactive development firm, headquartered in American Fork, Utah. The agency was founded in 1998. Rain specializes in the building of custom creative software that people use and share and which augments brands. The agency’s products and services include custom rich internet applications, desktop software, mobile applications, creative design and strategy, marketing and advertising, user experience, and quality assurance. In January 2012, the company received its eighth FWA design award for a mobile product, the most for any agency in the category. Rain has also been a recipient of Webby and Addy awards, and has been honored by Adobe (NewsAlert), DigitalIQ and the International Film and Video Festival. Most recently, in July, 2012, Rain was named AdvertisingAge’s Southwestern Small Agency of the Year and in August 2012, the agency secured a spot as one of Inc.’s 5000 fastest growing companies in America. Rain’s clients include, amongst others, Google, Adobe, Hewlett-Packard (NewsAlert), Novell, Denny’s, Skull Candy, Icon Fitness, Hess, and Sony Music.

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