TMCNet:  Advanced analytics for smarter lead nurturing

[October 11, 2012]

Advanced analytics for smarter lead nurturing

Oct 11, 2012 (M2 PRESSWIRE via COMTEX) — Madison Logic, the top provider of data, lead generation and nurturing solutions for enterprises and media companies, today introduces two new products for marketers and sales people: Data Match(TM) Behavioral Analytics and Data Match(TM) Lead Retargeting.

Data Match(TM) Behavioral Analytics is designed to analyze buyer intent behavior and push data into marketing automation systems and CRM systems; while Data Match(TM) Lead Retargeting can be used to target prospects with multi-touch marketing tools.

Used in combination, Madison Logic's new products offer an unmatched form of lead nurturing that allows businesses to target buyers and influencers along the buying process from a pool of over 20 million users.

"In the last month and at Dreamforce, we previewed Data Match Behavioral Analytics and Retargeting to our existing customers and they were excited to start building campaigns with the products," said Erik Matlick, CEO of Madison Logic. "The marketing software industry is expanding and companies are looking for smarter, more aggressive tools to bolster their demand generation initiatives. These two new products from Madison Logic are unrivaled in the industry." Over 400 publishers use Madison Logic's Lead Focus platform today to target prospects in the technology, energy, marketing, manufacturing, government, business and finance, human resources, retail, ecommerce and construction verticals.

Commenting on the launch, Paul Woods, Managing director of Madison partner, said: "Marketing automation is an important part of our offering and is a crucial growth business. At Astute we are already managing instances of Eloqua and Marketo. By using Madison's new Data Match Product we will add an extra layer of behavioural analytics and intelligence to our marketing automation platform.

This is going to be really valuable for us and our customers as it will give unique intent data about a user that will make further profiling and nurturing efforts more accurate." "We are very excited to be a launch partner for Data Match in the UK as no-one else is providing this kind of real-time analysis on the same scale as Madison can offer.

We will be shortly running a pilot with one of our existing customers that is using our services within its marketing automation platform." "Madison Logic's new offerings add two key tools to the B2B marketing toolbox. First, this finally gives marketers a view into the full spectrum of content their prospects are interacting with. Second, it extends the idea of behavioral targeting, a staple in B2C marketing, to data that B2B marketers really care about," said Eric Whitlake, Sr. Director of Media at Babcock & Jenkins, a B2B marketing agency. "These are big, and much needed, changes in the B2B marketing landscape." NOTES FOR EDITORS: Data Match Behavioral Analytics powers marketing automation systems with behavioral analytics that show a buyer's activity and intent. It's designed to enable sales and marketing teams to: – Feed marketing automation platforms real-time actionable behavioral intent data; – Discover plan-to-purchase trends at the customer and account level; – Use behavioral intent data to serve the right content at the right time to prospects; – Drive more informed follow-up actions from sales teams; – Pinpoint influencers and decision makers during buying cycles.

Data Match Lead Retargeting surrounds your prospect and influencers with your message during the evaluation and buying stages. This allows marketing professionals to: – Retarget your offline database with display ads; – Use behavioral intent data to power the creative served to each user; – Shorten B2B sales lifecycles; – Beat competitors with an advanced lead retargeting strategy.

Data Match (TM) Behavioral Analytics and Data Match(TM) Lead Retargeting are available today from Madison Logic. Request a demo at Like this announcement on Facebook; Follow Madison Logic on Twitter Join us for a webinar at 12pm (EST), Thursday, November 15th: Lead Nurturing Powered by Behavioral Intent Data; The New Cutting-Edge Marketing Program Tactic, by Erik Matlick, CEO of Madison Logic and Eric Wittlake, Sr. Director of Media at Babcock & Jenkins, a B2B marketing agency. Sign up here: About Madison Logic Madison Logic is the leading provider of data powered lead solutions for leading Advertisers. The Madison logic suite of lead solutions enables sales and marketing teams to maximize reach, efficiency and effectiveness for campaigns across 10 industry verticals. Partnering with over 300 premium B2B publishers, Madison Logic has the largest reach and richest behavioral analytics in the industry. Go to to learn about the lead solutions at Madison Logic.

About Astute PLC Astute Ltd is a leading integrated demand generation consultancy head quartered in the UK serving the EMEA region. Astute have 15 years track record in providing services for global technology companies. You can find out more here: v=S6_uumW3w5g&feature=player_embedded CONTACT UK Robin Dhara RedRobin T: +44 (0)7880807752 e:[email protected] @theredrobin Paul Briggs General manager UK EMEA Madison Logic +44 (0)7590 685 879 E:[email protected] CONTACT USA OOnagh O' Regan VP Marketing Madison Logic 257 Park Avenue South New York USA NY 10010 Tel: 001 617 571 3499 E: [email protected] ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to [email protected].

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