TMCNet:  San Diego Gas & Electric Names Winners of San Diego Energy Challenge

[January 18, 2013]

San Diego Gas & Electric Names Winners of San Diego Energy Challenge

Jan 18, 2013 (Close-Up Media via COMTEX) — San Diego Gas & Electric (SDG&E) and Simple Energy announced the three winning schools in the San Diego Energy Challenge school competition.

According to a release, the San Diego Energy Challenge contest gave SDG&E customers in the San Diego Unified School District (SDUSD) boundaries the chance to compete on behalf of their chosen SDUSD middle school to win cash grants. Participating customers earned points for their school of choice by saving energy on Reduce Your Use days and getting members of their community to sign up and support their team.

The grand prize winner was Albert Einstein Middle School, which was successful in enrolling the equivalent of 69 percent of their student population to compete on their team by saving energy, and received a $15,000 grant. Pacific Beach Middle School won first prize and received $5,000, and second prize went to Creative Performing Media Arts, receiving $3,000.

"We're proud that by saving energy in a fun and interactive competition, participating customers were able to reduce their energy use on Reduce Your Use days," said Caroline Winn, SDG&E's vice president of customer services and chief customer privacy officer. "Because of the smart meters now in place, we're continuing to find creative new ways for our customers to engage with their energy usage data and save money." "The San Diego Energy Challenge shows that by framing energy savings as a competition we can motivate people to save a lot of energy," said Yoav Lurie, CEO of Simple Energy. "Layering on rewards and the opportunity to help a local school makes it even more effective. We're inspired by how much energy San Diegans are saving." SDG&E is a regulated public utility that provides energy service to consumers in San Diego and southern Orange counties.

Simple Energy uses social game mechanics to change how people save energy and how utilities engage their customers.

((Comments on this story may be sent to [email protected]))

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