TMCNet:  AgReliant Genetics LLC Recognized for Sales Force Effectiveness at the Gartner and 1to1 Media CRM Excellence Awards 2013

[May 01, 2013]

AgReliant Genetics LLC Recognized for Sales Force Effectiveness at the Gartner and 1to1 Media CRM Excellence Awards 2013

ENGLEWOOD, Colo. –(Business Wire)–

Swiftpage, provider of digital marketing and CRM solutions that help businesses grow, is pleased to announce that AgReliant Genetics LLC, a Midwestern field seeds company, has received the Gartner (NewsAlert) and 1to1 Media Gold CRM Excellence Award for Sales Force Effectiveness. AgReliant Genetics employs SalesLogix CRM software to allow its sales force to effectively service the needs of their customers and drive growth. SalesLogix was recently acquired by Swiftpage from The Sage Group plc.

“It’s an honor to accept the award for Sales Force Effectiveness from Gartner and 1to1 Media,” said Steve Thompson, AgReliant Genetics director of IT. “At AgReliant Genetics, we place significant value on leveraging CRM tools to better engage and service the needs of our customers. The customized iPad tablet edition of the SalesLogix software has been adopted by more than 95% of our sales team, which is 300-strong and growing. This mobile application is empowering our sales force to make more informed, tactical decisions in the field.”

AgReliant Genetics markets corn, soybeans and alfalfa through five unique brands across the Midest. Since implementing SalesLogix, the company’s sales and marketing procedures have become more efficient, the team’s resources have been strategically directed toward high potential prospective customers, and sales associates have received access to vital customer intelligence while on the road. Sales representatives work out of their trucks and travel approximately 50,000 miles annually to service customers consisting of farmers, dealers and retail operations. The SalesLogix Mobile Client affords them the ability to respond to customers’ requests and keep a pulse on sales opportunities.

The Gartner and 1to1 Media CRM Excellence Awards 2013 are focused toward highlighting world-class customer strategy and CRM initiatives. The awards are dedicated to sharing their successes, challenges and insights. Each nomination was judged on how well the organization’s sales strategy helps to improve salesperson productivity by engaging prospects and customers and meeting or exceeding revenue targets across several criteria. These criteria included: the quality of the overall sales strategy, the execution of that strategy and the final results of the strategy. Each nominee provided examples of how such elements as compensation, training, and technology helped to improve sales performance.

About AgReliant Genetics LLC

Headquartered in Westfield, Ind., AgReliant Genetics is an innovative seed company committed to delivering high quality seed, providing exceptional service and creating consistent customer value. Created in 2000 as a joint venture between the international seed groups KWS and Limagrain, AgReliant Genetics is ranked as one of the largest field seed companies in North America. AgReliant Genetics markets corn, soybean and alfalfa seed through five U.S. seed brands: AgriGold®, Great Lakes® Hybrids, LG Seeds®, Producers Hybrids®, and Wensman Seed®.

About Swiftpage

Swiftpage’s integrated marketing and CRM solutions enable customers to transform and grow their businesses. Our full suite of products include email marketing, social media marketing, contact management and CRM solutions for businesses of all sizes, from those just getting started to well-established enterprises. Swiftpage is based in Colorado and has 300 employees in offices around the world. For more information visit

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