TMCNet:  Harbor Island Development Corp. Signs Exclusive Marketing Agreement with House Brands, LLC. to Expand its Nationwide Media Campaign for Dynamic Male

[May 02, 2013]

Harbor Island Development Corp. Signs Exclusive Marketing Agreement with House Brands, LLC. to Expand its Nationwide Media Campaign for Dynamic Male

CHESTERFIELD, Va. –(Business Wire)–

Harbor Island Development Corp. (OTCQB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC. (“BrandSeed”), a multi-channel direct marketing service provider, today announced that the Company has signed an exclusive marketing agreement with House Brands, LLC (“HouseBrands”). BrandSeed will be expanding its multimedia marketing campaign for Dynamic Male® which is entering the multi-billion dollar male sexual performance enhancement market.

BrandSeed is performing a second round of testing to further optimize the direct response campaign for the launch of Dynamic Male. BrandSeed is performing a comprehensive set of services including strategic marketing, media buying, creative development, call center conversion/scripting and media optimization. The testing and rollout costs are being funded by HouseBrands. Once the campaign is maximized, the companies plan to enter a profit sharing compensation structure as the campaign expands. Dynamic Male’s innovative and all-natural formulation enhances male sexual performance and health. Dynamic Male works by taking one pill daily which produces high lifetime values and recurring revenue from monthly continuity shipments.

HouseBrands has focused the Dynamic Male product development effort on creating a prprietary all-natural formulation that offers quick male sexual enhancing results and other health benefits for men as they age. The Dynamic Male formulation has been received well by the initial customer base with strong re-order metrics confirming the efficacy of the offer and the value proposition. With continued successful testing, the companies expect to produce future revenues by selling to millions of potential customers through BrandSeed’s nationwide multi-channel media network.

“We are encouraged by the initial results and acceptance by consumers of Dynamic Male’s innovative all-natural formulation. Our team has years of experience launching new products in this consumer vertical and for other nutraceutical health supplements. Many men are looking for less expensive alternatives to $120 per month or more that other products, including prescription drugs, are going for in the marketplace today. Our team has proven we can acquire new customers in this category of products cost effectively and retain these customers translating into potentially high revenue growth. The HouseBrands team is allowing us to optimize all aspects of their product launch strategy which should produce a long term very profitable customer acquisition partnership,” commented Chuck Anton, President and CEO of Harbor Island Development.

About Harbor Island Development Corp.

Headquartered in Chesterfield, VA, Harbor Island Development Corp., through its wholly owned subsidiary, BrandSeed Media Services LLC has brought together leaders in multichannel marketing for launching new products and services to market. BrandSeed’s team brings years of expertise creating direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media.

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Forward Looking Statements

This press release includes statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Reform Act”) and as such, may involve risks and uncertainties. Harbor Island Development Corp. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms “may,” “believes,” “projects,” “expects,” or “anticipates,” and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company’s expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company’s actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.

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