TMCNet:  iovation to Present on the Power of Device Reputation for Fraud Prevention at Key Experian Events

[May 02, 2013]

iovation to Present on the Power of Device Reputation for Fraud Prevention at Key Experian Events

PORTLAND, OR, May 02, 2013 (Marketwired via COMTEX) — iovation, protecting business across the globe from Internet fraud and identifying good online customers with its device reputation technology, today announced that it has been invited to present in early May at two events hosted by technology partner and global information services company Experian. At the events, iovation and Experian will jointly detail how businesses can layer device reputation alongside traditional identity authentication and risk assessments to further protect themselves and their customers from fraud while reducing friction to the online customer experience.

Max Anhoury, iovation's Vice President of Global Sales, will first present to Experian customers at the Vision 2013 conference in Carlsbad, California. In the breakout session titled "Click Here for More Customers — Fraud Prevention and Customer Retention in Your Growing Online and Mobile Channels," Anhoury will explain how businesses can utilize shared device intelligence for increased fraud catch, while concurrently streamlining the online customer experience. Joining him in the session on May 6, 2013, at 4:15pm PDT will be Experian product experts Matt Ehrlich, Director of Product Management – Fraud and Identity Solutions, and Sanjay Kwatra, Lead Product Manager, Platform Initiatives for Credit & Identity Protection Products, Experian Consumer Services.

"While businesses take every precaution to protect against fraud, these prevention methods often create friction and slow down customers as they try to complete transactions," said Anhoury. "By analyzing a consumer's online activity from their collective devices, businesses are able to get a better idea of who has been associated with fraud in the past, both at an individual level and in the context of larger fraud rings. Acting on this knowledge leads to a significant reduction in fraud, while allowing businesses to process a good customer's transactions more quickly and more securely." Chris Thomas, iovation's Director of Business Development in Northern and Eastern Europe, will present at Experian's 2013 Insurance Summit in London. The event, which is attended by senior managers from across the industry, is a focal point for understanding the latest developments in the application of data and analytics technology in underwriting, claims management and fraud detection. Chris Thomas will explain how businesses can protect themselves and their customers from fraud in the insurance sector by minimizing risk and realizing opportunity. The session titled "How Innovation and Technology Can Protect Customers and Insurers from Loss" will be held on May 8, 2013, at 2:50pm BST during the one-day conference.

Experian and iovation work together globally to fight fraud by using a combination of identity authentication, shared device reputation analysis and real-time risk evaluation. The companies' combined solutions protect businesses and agencies that deliver customer services via online and mobile access channels from fraudulent transactions, fraud rings or recurring fraud activities.

Rob Haslingden, Head of Marketing, Insurance, Experian UK&I, commented, "We're delighted to have the opportunity to showcase the work that Experian and iovation are doing in partnership with insurers to improve their understanding and detection of fraud throughout the consumer lifecycle. The continued growth in online engagement between consumers and insurers in Europe means that organisations must be more vigilant than ever to the threat of device-driven ID theft and organized fraud. iovation provides an invaluable tool which can be used to protect insurers and consumers from this threat and associated losses." Working in tandem with the Experian Precise ID platform for identity fraud protection and the Experian Hunter technology for application fraud detection, iovation's ReputationManager 360 tracks the online behaviors of 1.3 billion devices, aggregating data on a full range of devices including desktops, laptops, mobile phones, tablets, gaming consoles and smart TVs. By utilizing iovation's device reputation intelligence — gathered across 10 billion transactions from its network of thousands of security professionals and their online businesses — customers can determine whether or not a device is likely to conduct a fraudulent transaction.

"Experian is committed to delivering the most robust and effective identity risk assessment services in the market, and by working with iovation we are able to leverage our combined expertise and provide our clients with the technologies to help them prevent fraud and achieve optimal process efficiencies while preserving positive end-user customer experiences critical to our clients," said Keir Breitenfeld, Vice President, Fraud and Identity solutions, Experian Decision Analytics. "We are excited to be presenting at our industry-leading Vision Conference with an innovative company such as iovation that is on the vanguard of online trust, reputation and fraud prevention technologies." For further information please contact Steve Hanson, Director of Business Development, iovation, [email protected].

About Experian Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision-making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2012, was $4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

About iovation iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of advanced device identification, shared device reputation and real-time risk evaluation. More than 2,000 fraud managers around the globe leverage iovation's database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, insurance, social network, gaming and other companies make real-time queries to iovation's knowledge base of more than 1.3 billion devices from every country in the world. Clients also leverage iovation's Fraud Force Community, an exclusive virtual crime-fighting network of the world's foremost security experts sharing intelligence about cybercrime and prevention techniques. Every day, iovation stops more than 150,000 fraud attempts. For more information, visit

CONTACT: iovation Inc.

Connie Gougler 503-943-6748 Email Contact SOURCE: iovation id=BA7EB7A3ED028A25

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