TMCNet:  HP Autonomy Expands Digital Marketing Footprint with New Release of Autonomy TeamSite

[June 13, 2013]

HP Autonomy Expands Digital Marketing Footprint with New Release of Autonomy TeamSite

Jun 13, 2013 (M2 PRESSWIRE via COMTEX) — Overview Digital Experience Management is rapidly evolving to encompass several important applications that enable marketers to maximize the entire customer acquisition, engagement and retention lifecycle. By bringing together more elements of the digital marketing lifecycle together into one cohesive process, organizations can more rapidly and effectively act on opportunities, ultimately resulting in greater customer engagement, market share, and revenue.

The new version of Autonomy TeamSite provides a wide range of innovations to help marketers deliver more engaging customer experiences across email, mobile, and social media touch points. HP Autonomy has added several technology integrations that enable marketers to leverage Autonomy TeamSite as a modern digital marketing platform by extending persuasive content across Customer Relationship Management (CRM), eCommerce, email marketing, Rich Media Management (RMM) and social media applications.

New capabilities of TeamSite: Mobility: marketers can now extend web experiences to a range of mobile devices through responsive web design capabilities. Using the familiar TeamSite interface, marketers benefit from what-you-see-is-what-you-get (WYSIWYG) content authoring and publishing capabilities and can preview content across a variety of mobile form factors. TeamSite Mobile supports device detection and automatic device specific rendering of web pages for over 14,000 devices. Usability: the user interface has been significantly upgraded to provide tailored experiences based on various user roles, such as site manager, editor, and creative publisher. Additionally, marketers using the Apple iPad can now manage the entire approval process and preview websites and content prior to it being published to a live website using the new TeamSite iPad app.

New digital marketing features and technology integrations Customer Relationship Management (CRM) connector: TeamSite now enables the capture and movement of leads from an organization's website to its CRM and marketing automation systems, further strengthening the "web to lead" process. eCommerce reference architecture: HP Autonomy has implemented a reference architecture for a tightly integrated digital experience management and eCommerce platform by partnering with two market leading eCommerce platforms — Hybris and Digital River. Marketers can use TeamSite and LiveSite to create, manage, and deliver personalized and targeted content while maintaining the core product information in the Hybris Product Catalog Manager (PCM) or Digital River's product catalog manager.

Email marketing: TeamSite now supports the creation and delivery of emails to leads, prospects, and customers using a new lightweight Email Campaign feature. This includes the ability to create, capture and import leads in the system and manage lists to which targeted emails can be sent. The content for the email templates are authored using the simple WYSWIYG drag-and-drop interface and customers can choose to send the emails using TeamSite's email delivery system or integrate with an email marketing system of their choice.

Rich media management: TeamSite has been fully integrated with Autonomy MediaBin, the company's digital asset management solution, to enable transparent browsing, search, transformation and publishing of digital assets. The functionality leverages the Autonomy Intelligent Data Operating Layer (IDOL), the engine at the core of content and metadata search and indexing, and enables seamless publishing and alignment of brand assets, such as video and images, through the TeamSite interface. Additionally, content editors and reviewers can now manage digital content reviews, approvals and publishing workflows on the go, through the newly released MediaBin iPad app.

Social media connector: TeamSite now features a new social connector that enables marketers to deliver targeted content relevant to social site visitors and tweet or share a new page when they publish it. The connector also includes widgets that enable site visitors to share web pages with their own social networks.

"HP Autonomy has a strong heritage of delivering solutions that help marketers deliver compelling and engaging digital experiences," said Rafiq Mohammadi, General Manager, Marketing Optimization, HP Autonomy. "The latest release of Autonomy TeamSite represents a major milestone in our ongoing vision to bring together deep analytics, new sets of applications and data, and real-time capabilities that will allow organizations to rapidly sense and act on market opportunities, to help them achieve higher market share and revenue." Availability Autonomy TeamSite 7.4 is available in all regions.

(C) 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to [email protected].

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