TMCNet:  TiVo Research and Analytics (TRA) Hires Long-Time Nielsen Executive

[August 14, 2013]

TiVo Research and Analytics (TRA) Hires Long-Time Nielsen Executive

(Marketwire Via Acquire Media NewsEdge) SAN JOSE, CA — (Marketwired) — 08/14/13 — TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, today announces the addition of Sheryl Harkins, previously a 17 year veteran with Nielsen, as its SVP of CPG Sales.

TRA launched its leading single-source advertising optimization solution in 2008 and since then has served over 45 CPG brands as customers of TRA's Media TRAnalytics single source platform. Sheryl brings to TRA 25 years of experience delivering advertising and audience measurement solutions for brand advertisers and media agencies.

"Sheryl has many years of experience, unmatched expertise and a proven track record for successfully providing advertising solutions for major CPG advertisers. Sheryl joining our team is a big win for TRA and an even bigger win for our customers," said Mark Lieberman, CEO of TRA. Pierre Bouvard, TRA's SVP of Sales, stated, "Sheryl is a high-caliber media research professional. We're excited to have her on the team to lead our sales initiatives in the CPG vertical." Sheryl Harkins, SVP of CPG Sales, affirmed, "I'm thrilled to become part of a company that is leading the way in big data cross media advertising solutions. TRA's simple, yet sophisticated, single-source methodology delivers the quality data and insights that CPG advertisers rely on to drive product sales. I'm happy to be part of the team that is delivering this innovative service." "Sheryl's expertise is a great complement to TRA's industry-leading media solutions. We look forward to continuing our partnership with the entire TRA team and to working closely with Sheryl," said Matt Nitzberg, Executive Vice President, Communications & Media, dunnhumbyUSA.

Sheryl has spent the last 17 years working for Nielsen, progressing from an Account Executive in 1996 to most recently SVP of Ad Solutions Sales and Marketing. Prior to Nielsen, Sheryl spent a decade working in Media Research for The Leo Burnett Company. Sheryl is on the External Advisory Board of The University of Wisconsin A.C. Nielsen Center for Marketing Research MBA program. Sheryl will office out of Chicago, Illinois to maintain a close proximity to TRA's major CPG customers.

To learn more about TiVo Research and Analytics (TRA) visit

About TiVo Research and Analytics, Inc. (TRA)TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® and TV Health Ratings platforms matched the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Oscar Mayer, Sunovian and Starcom MediaVest Group. More information at:

About TiVoFounded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry

TiVo, the TiVo Logo, TRAnalytics, 'The Right Audience', Power||Watch and Purchaser Rating Points are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

Source: TiVo, Inc.

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