TMCNet:  Imation Debuts New Storage Solutions Channel Program

[August 15, 2013]

Imation Debuts New Storage Solutions Channel Program

Aug 15, 2013 (Close-Up Media via COMTEX) — Imation, a global data storage and information security company, announced the Imation Storage Solutions Channel Program.

According to a release, using the Nexsan channel program as its foundation, Imation's program opens opportunities for expanded sales, marketing and lead generation services for value-added resellers, systems integrators and managed service providers that offer Imation's Nexsan storage solutions.

The program is being launched in conjunction with the re-branding of Nexsan as Imation's storage solutions portfolio, including an updated website, emails and the introduction of the "Nexsan by Imation" logo, which links Nexsan solutions to Imation's decades of experience and innovation in data protection.

Imation acquired Nexsan at the end of 2012, and then worked closely with members of the Nexsan Partner Program to ensure a smooth and profitable transition to the Imation Storage Solutions Channel Program. The Imation Storage Solutions Channel Program is built from the best of the Nexsan partner program, including LeadGuard opportunity registration, margins and SPIFFs, training, lead management tools, a wealth of sales and marketing tools and training.

In addition, the Imation program adds a new Executive tier that opens opportunities for Nexsan partners who meet key sales criteria to engage enhanced business development and marketing support from Imation, including: -Lead Qualification Telemarketing Resources: Access to a number of hours from Imation's Nexsan-trained telemarketing professionals.

-Marketing Development Funding: Priority access to additional marketing support and customized collateral and campaigns.

-Web Content Syndication: Ability to leverage pre-built web pages to enhance a partner's web presence, and storage-related content to nurture leads.

-Quarterly Business Reviews: Regular discussions of business initiatives and results to adapt programs and shift resources to ensure success.

"We heard the voice of our customers loud and clear: the Nexsan Partner Program has a strong reputation among value-added resellers and solutions integrators. With the Imation Storage Solutions Channel Program, we integrate the Nexsan Partner Program with Imation's international scope and channel expertise, and open opportunities with our partners for deeper engagement to increase and accelerate sales," said Mike Stolz, vice president of marketing and technical support for Imation's Nexsan storage solutions. "As the global Imation Storage Solutions Channel Program, existing and new partners can expect to work with us on developing a strong sales pipeline and shorter sales cycles." USI Corp., a provider of integrated data solutions including data storage, data protection and archive and compliance, has been a Nexsan partner since 2000. The company provides Nexsan storage solutions to customers across a range of industries, including higher education and the federal government.

"The foundation of a good partner relationship starts with exceptional product support and value, and we definitely see that with Imation's Nexsan solutions and support team," said Barbi Bailey, Director of Marketing & Lead Generation at USI Corp. "The Imation Storage Solutions Channel Program offers some great additions to what is an innovative program for partner marketing and lead generation, and we see a lot of value in taking advantage of the new marketing and lead qualification services." The channel program for Nexsan solutions has been recognized in the industry for consistent excellence. Imation channel executive Walter Palhetas has been recognized for three consecutive years as one of UBM Tech Channel's CRN Channel Chiefs; this list of the most influential leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organizations. Imation's Nexsan partner program recently won the Storage Award's "Channel Excellence Award," and the company was named a runner-up in the "Channel Partner Program of the Year" category.

Imation's Nexsan portfolio features solid-state optimized unified hybrid storage systems, secure automated archive solutions and high-density enterprise storage arrays. Nexsan solutions are ideal for mission-critical IT applications such as virtualization, cloud, databases and collaboration; and energy efficient, high-density storage for backup and archiving. Served by a worldwide partner network, Nexsan solutions are used by more than 11,000 customers worldwide, with more than 33,000 systems deployed since 1999.

More Information: ((Comments on this story may be sent to [email protected]))

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