TMCNet:  Act-On Software's Global Expansion Continues Into the United Kingdom

[February 06, 2014]

Act-On Software’s Global Expansion Continues Into the United Kingdom

(Marketwire Via Acquire Media NewsEdge) READING, UNITED KINGDOM and BEAVERTON, OR — (Marketwired) — 02/06/14 — Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced the opening of its new office in Reading, Berkshire, United Kingdom. Last year Act-On opened a small office in London to provide local sales and support for its rapidly expanding list of European customers. The new Reading office location is Act-On's second overseas establishment, and offers greater access to customers and partners, and closer proximity to the flourishing UK tech community.

Act-On has seen tremendous growth in the U.S., with ongoing successes abroad; its EMEA customer base has more than doubled from 2012 to 2013. Over the next year, Act-On plans to add more employees in the Reading office, placing a heavy emphasis on sales, marketing and client support roles. Act-On is actively hiring local personnel with sales and support backgrounds who understand the CRM and online marketing domain.

"Act-On is committed to making its customers better, more agile marketers. This new UK office enables us to provide customers and partners with local personnel and resources dedicated to addressing the unique needs of marketers in the UK and across Europe," said Shawn Naggiar, Chief Revenue Officer of Act-On Software. "We want marketers in the UK and broader Europe to know that we are serious and committed to doing our best to service them, and to do that we need to be there." Companies of all sizes have been turning to Act-On in record numbers in order to execute integrated, multi-channel marketing and lead nurturing campaigns. Using Act-On, marketers can automate critical marketing tasks as well as receive rich analytics and reports in real-time; all without the need for IT support. Act-On's 2,000+ customers range in size from small and mid-size businesses to marketing departments of large enterprises, including digital marketing agencies. Use of the platform spans all major industry verticals such as services, technology, manufacturing, healthcare and finance.

European Companies and Agency Partners Embrace Act-On Cloud Marketing AutomationAct-On continues to see healthy sales growth outside North America, with customers and partners throughout EMEA. Modern marketers in Europe have already embraced Act-On, including: Terry Forsey Consulting ( is a UK based sales and marketing consultancy with over 30 years' experience providing high value bespoke services to small and medium-sized software companies. Terry Forsey Consulting leverages the Act-On platform for its B2B clients' lead generation and lead nurturing campaigns as well as for its own company's integrated marketing needs.

Success Flow ( is a full service B2B marketing agency focused on building digital marketing programs and sales alignment strategies. Act-On's marketing automation platform is the foundation of Success Flow's lead to revenue process, as well as that of its clients. Success Flow uses Act-On to develop highly focused automation workflows that can attract, engage, and nurture leads more efficiently.

Act-On was named a "Leader" among lead-to-revenue management platform vendors in the Forrester Research, Inc. report: "The Forrester Wave™ Lead-To-Revenue Management Platform Vendors, Q1 2014" for small marketing teams and large enterprises. Act-On continues to stand out amongst the top marketing automation vendors. In 2013, Act-On was selected by Forbes as one of America's Most Promising Companies, chosen by Inc. Magazine for its Inc 500 List of Fastest Growing Companies, and named to the Deloitte Technology Fast 500™ list.

Converse with us on Twitter, circle us on Google+ and get to know our company on LinkedIn and Facebook. For marketing best practices and tips, read our Marketing Action blog. Use #ActOnSW and join the social conversation.

About Act-OnAct-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound and nurturing programs together – across email, web, mobile, and social. Our customers achieve superior Return on Marketing Investment by using sophisticated behavioral data to increase engagement throughout the customer lifecycle, reduce the cost of customer acquisition, and strengthen customer loyalty. Act-On's fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, around the clock customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

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