[February 06, 2014]

SAS a “Leader” in Marketing Resource Management: Gartner

SAS (News – Alert) is a leader in the 2014 Gartner Magic Quadrant for Marketing Resource Management (MRM)¹ and has been included in the report since its inception. SAS’ integrated MRM software streamlines and automates marketing processes and workflows, increasing marketing efficiency and accountability.

SAS’ flagship MRM solution, SAS^® Marketing Operations Management, helps marketing departments improve their process efficiency and demonstrate greater accountability by optimizing marketing operations from end to end – from strategic planning and financial management capabilities; marketing fulfillment; creative production management; marketing reporting and analytics, and marketing asset management.

CMOs are facing growing pressure to improve the financial and operational aspects of their marketing activities-all while delivering personalized interactions in a digital world. An IDC (News – Alert) 2013 CMO Barometer Survey² revealed that marketing functions can cost anywhere from 2 to 10 percent of a company’s revenue to operate.

“CMOs today have a dual mandate of being relevant and accountable in their marketing efforts,” said Wilson Raj, Global Director of Customer Intelligence at SAS. “We re proud to be recognized by Gartner (News – Alert) for our leadership in MRM and feel it highlights how our customers are using SAS to make smart decisions to plan and deliver individualized marketing activities more effectively-by bringing transparency into every facet of their operations.”

Recently, a $2 billion consumer packaged-goods company using SAS Marketing Operations Management generated ROI of 388 percent, with the software paying for itself after just 2.4 months. Results were reported in a 2013 Forrester Consulting Total Economic Impact™ study commissioned by SAS. Other benefits included streamlined marketing operations, which avoided the cost of additional headcount; lower project costs from reducing marketing waste; and reduced third-party design and management imaging costs by creating a central repository of marketing assets across the enterprise.

The most comprehensive suite of integrated enterprise marketing solutions available on the market, SAS’ platform also includes SAS^® Adaptive Customer Experience, SAS^® Campaign Management and Optimization Solutions, and SAS^® Intelligent Advertising for Publishers. SAS is also recognized by Gartner as a leader in CRM multichannel campaign management³ and Integrated Marketing Management⁴.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW^®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2014 SAS Institute Inc. All rights reserved.

¹ Gartner, Inc., Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2014

² 2013 CMO Tech Marketing Barometer Study: Trends, Forecast, and Essential Guidance for Tech Marketing Executives, Sam Melnick, Richard Vancil,

³ Gartner, Inc., Magic Quadrant for CRM Multichannel CampaignManagement, Adam Sarner, Julie Hopkins May 30, 2013

⁴ Gartner, Inc., Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 31, 2013

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