TMCNet:  Avention Launches Partner Program, Hires Rob Kornblum to Oversee Corporate Growth

[March 17, 2015]

Avention Launches Partner Program, Hires Rob Kornblum to Oversee Corporate Growth

Avention, Inc., a leader in business information solutions, today announced the launch of its Avention Partner Connect program, as well as the appointment of Rob Kornblum as senior vice president of corporate development. Kornblum will focus on growing Avention through mergers and acquisitions (M&A) in North America and Europe and expanding strategic partnerships that complement the company’s growth objectives. As the demand for holistic, digestible business data continues to grow, Avention’s Partner Connect program enables partners to help their clients identify usable insights that improve the efficiency of sales, marketing and research.

As Avention’s new senior vice president of corporate development, Kornblum will oversee the Partner Connect program, which offers three different ways for organizations to bring Avention’s extensive library of business data and intuitive segmenting and research features to their customers. Platform partners build and promote complementary solutions with Avention, such as customer relationship management (CRM), enterprise resource planning (ERP) or industry-specific products. Certified reseller partners proactively sell and provide pre-sales support to end customers for Avention’s solutions, giving clients a etter way to target and interact with their respective markets. Finally, referral partners are consultants and small business owners who introduce their clients to Avention’s platform to help them improve the efficiency of sales, marketing, research and other business processes.

“Avention fuses ‘best-of’ data from more than 50 vendors and offers a suite of easy-to-use features to put customers back in control and give them a streamlined process for gathering insights that inform business decisions. The Partner Connect program gives partners the opportunity to bring these same benefits to their clients,” said Steve Pogorzelski, CEO of Avention. “With the program in place and Rob’s track record of driving growth, Avention is well-positioned to achieve our business development goals for 2015 and extend the value of our technology to new companies and products.”

Kornblum brings more than two decades of experience growing, financing and operating high-growth software and media companies. At Avention, he will focus on strategic partnerships, mergers and acquisitions (M&A) and overall business development strategy. Previously, Kornblum was senior vice president of product and business development for LifeCare; founder and CEO of Acquisition Sciences; vice president and general manager of Bullhorn; and vice president of business development for He has also consulted with large and small companies, including Sears Holdings, Washington Post, Entercom and numerous startups.

“Avention is a well-known company with a completely revamped product line in a competitive market of big data solutions. We are poised for major growth, and we can accelerate that by acquiring complementary companies and forging partnerships that will bring Avention’s solutions to new geographies and platforms,” said Kornblum.

About Avention

Avention, Inc., formerly OneSource (NewsAlert), provides real-time, actionable B2B data from the world’s most comprehensive database to deliver 21st century business information and sales and marketing enablement solutions. Avention empowers sales, marketing and research professionals with the best global B2B data available and leverages that data with its cutting-edge software. Through four key capabilities – Conceptual Search, Business Signals, Ideal Profiles and SmartLists – users find leads, market segments and the business insights that can’t be found anywhere else. Headquartered in Concord, Mass. with offices across North America, Europe and APAC, Avention has more than 4,000 customers worldwide. Visit and follow us on Twitter (NewsAlert) @AventionInc.

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