TMCNet:  AFS Technologies Unveils Cloud-Based Retail Execution Platform for Consumer Goods' Mobile Sales Force

[March 17, 2015]

AFS Technologies Unveils Cloud-Based Retail Execution Platform for Consumer Goods’ Mobile Sales Force

AFS Technologies, a leading global provider of software and services purpose-built for consumer goods, today announced a new cloud-based offering – the AFS Retail Execution platform. Designed with the increasingly mobile professional in mind, AFS Retail Execution provides the flexibility and configurability sales executives need to respond to an ever-changing consumer goods market landscape. View the AFS Retail Execution overview.

“Historically the consumer goods industry has relied on a rigid schedule of individual store visits to monitor inventory, make modifications to promotions, and measure sales. However, today’s ever-changing consumer demands and digital technology innovations require more agility and more real-time insight from the sales and merchandising teams,” explained Suhas Gudihal, AFS Chief Technology Officer. “Built from the ground up as a cloud-based system, our new platform delivers the flexibility customers need to survive and compete in today’s evolving marketplace.”

The AFS Reail Execution platform features a web-based HTML5 management console that can be used to configure, manage and coordinate in-field activities-without IT support or professional services. By combining the very best functionality of its existing retail execution products and developing a new configurable platform, the platform delivers a seamless, scalable, and secure environment from which consumer goods companies can maximize resources and bolster sales.

With a focus on flexibility, key features of AFS Retail Execution include:

  • Configurability: From the user interface to business rules to call activities, users can configure the platform to their needs without engagement from IT or professional services.
  • Adaptable workflow: An ability to control the sequence and actions that need to be completed for any sales territories or team, such as configuring unique call plans, tasks, and surveys by any combination of the product, customer, territory, sales team dimensions.
  • Collaborative: Includes embedded digital merchandising capabilities from Trax Inside which offers sophisticated in-store image processing and heuristics technology; integrates seamlessly for bi-directional integration with host solutions such as ERP, CRM, and certified SAP (NewsAlert) integration.
  • Device agnostic: Supports the BYOD policy and enables sales executives in the field to run the software on any device including Windows 8x, iOS and Android (NewsAlert) platforms.

“Throughout our history, AFS has been committed to providing these constituents with the innovative software and services they need to succeed. Our new retail execution platform underscores our dedication to this market offering the flexibility they so desperately need to uncover the operational efficiencies and data insights required to improve sales,” said Gudihal.

About AFS Technologies

With 30 years of experience, AFS Technologies (AFS) is a leading global provider of software and services purpose-built for consumer goods companies. We are committed to delivering efficiencies in trade spend, retail execution and the supply chain. More than 1,300 customers of all sizes, across 50 different countries rely on us to deliver innovative and configurable solutions that are proven to optimize their business opportunities with automated processes, improved productivity and rapid time to value. To learn more about AFS, visit

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