TMCNet:  hybris Appoints Rob Rosenthal as Senior Vice President of Sales, Americas

[March 18, 2015]

hybris Appoints Rob Rosenthal as Senior Vice President of Sales, Americas

hybris, an SAP (NewsAlert) company, announces the appointment of Rob Rosenthal to senior vice president of sales in the Americas for hybris software and SAP Customer Engagement and Commerce, which includes all marketing, commerce, sales and service solutions.

Previously, Rosenthal served as vice president of sales east in North America for hybris, where he was responsible for all new B2B, B2C, digital and telecommunications software licensing in the eastern region of the U.S. He brings more than 20 years of sales experience, with the majority of his career spent in the areas of commerce and customer relationship management (CRM).

“With Rob’s industry expertise coupled with his strong leadership experience, he was able to make an immediate impact when joining hybris in 2013,” said Mark Holenstein, Executive Vice President Global Sales, hybris and SAP Customer Engagement and Commerce. “As we look to increase our presence in the Americas, we couldn’t be more excited to have Rob take the reins to both fuel and fill the demand for hybris and SAP’s customer engagement and commerce solutions.”

Prior to hybris, Rosenthal ran global sales for Zilliant, a price optimization company, and also served as a sales leader for Sterling Commerce, which was acquired by IBM (NewsAlert), where he led a team specializing in omni-channel commerce solutions. Prior to Sterling, he helped eDocs grow from startup to $50M in five years, leading to its acquisition by Siebel Systems.

“With digital transformation being an imperative today for organizations looking to meet customer expectations, the market is ripe for customer engagement and commerce tchnologies,” said Rosenthal. “hybris is the only omni-channel, global ready platform prepared to meet brands’ needs for integrated content, commerce and digital experience. The hybris sales team is well-positioned to partner with companies across the Americas to meet this critical need, helping them improve customer satisfaction and positively impact sales.”

About hybris

hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world’s leading organizations including 3M (NewsAlert), ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite and hybris Marketing sit right at the heart of SAP’s customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for SalesSAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit

For more information, visit

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