TMCNet:  Recall Selects Marketo as Digital Marketing Transformation Partner

[March 23, 2016]

Recall Selects Marketo as Digital Marketing Transformation Partner

SAN MATEO, Calif., March 23, 2016 /PRNewswire/ — Marketo, Inc. (NASDAQ: MKTO), today announced that Recall Holdings Limited (ASX: REC) completed its global rollout of Marketo, aligning teams across 25 countries to support the company’s digital transformation. In the first 100 days since implementation, Recall doubled lead generation globally by using Marketo’s engagement marketing platform.

Recall needed a technology platform to support its global requirements and digital marketing transformation that would sync global content management, program automation, and CRM integration in-language worldwide. The company believed that using Marketo as its single marketing platform would promote message consistency, enable faster deployment of communications to customers, prospects, and employees, and ultimately drive revenue.

To make this a reality, Recall worked closely with Marketo to develop a center of excellence that serves as a central hub for marketing collaboration and resources. In addition, Marketo and Recall established a global training program to ensure rapid user adoption. In just over three months, Marketo helped Recall successfully on board its marketing team through on-site trainings in each market

Through the center of excellence, the global Recall team can draw from a content repository to build marketing programs in minutes. In this way, local marketers can easily choose the best marketing materials and promotion tools for all of the company’s initiatives, from webinars and blog posts to emails and landing pages – regardless of where they were developed.

“Marketo was a real co-partner for us, approaching our planning, adoption, and implementation with a vested interest in Recall’s success,” said Ron McMurtrie, senior vice president and global chief marketing officer, Recall. “The Marketo platform has enabled all members of the global Recall team to advance their marketing practice, regardless of their degree of technical experience.”

About Marketo
Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit

About Recall
Recall is a global leader in information management solutions, offering customers complete management of its physical and digital information assets with one partner. Recall’s innovative solutions empower organizations to make better business decisions throughout the information lifecycle, while maintaining regulatory compliance and eliminating unnecessary resources, time and costs. Recall services more than 80,000 customer accounts in over 300 dedicated operation centers, spanning five continents in 25 countries. For more information, please visit

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SOURCE Marketo, Inc.

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